2008
The Shirt Project
Louise Ma, Rich Watts
The Shirt Project is a collaboration between Louise Ma (who works in the design group at NYTimes.com) and Rich Watts. It’s a not-for-profit experiment funded by a fellowship that the two recent graduates received from the Cooper Union School of Art.
The idea is to design, print and sell a series of tee-shirts featuring topical, news-driven graphics. Though customers can buy the garments on à la carte, The Shirt Project is most interesting as a subscription. For US$75, customers get five shirts, sent one at a time, every four weeks — or roughly on that schedule. There will be ten in total.
Timely Tees
Each tee takes as the subject matter for its design a recent news event. So far, the two have tackled the steam pipe explosion in New York’s Midtown area, civil unrest in Myanmar, and a correlation between sunspots and the declining value of the dollar. All of them are beautiful, clever information graphics printed smartly on American Apparel cotton, available in men᾿s and women’s sizes.